Blogging for roofing websites – does this really make sense? If so, what are the benefits from an SEO perspective and what do you need to get started? Let’s find out the benefits of blogging!
Why Is Blogging A Good Idea For Your Roofing Website?
Blogging can help you become a local authority in the roofing industry. You can use it to build trust with prospective clients and answer their questions in your posts. Blogging is also a useful tool to spread the word about your business and encourage visitors to sign up for your weekly email newsletter, which is great for sending out promotions.
All these are important gains when it comes to establishing a blog on your roofing website. However, over and above that, there are also many direct SEO benefits that will bring you a significant ranking advantage over your competition.
SEO Benefits
Rank For More Keywords And Increase Search Traffic
The more valuable content you publish on a variety of topics, the more keywords you are going to rank for. More keyword rankings usually mean more search traffic coming to your site. The only pitfall you have to avoid is publishing what is called “duplicate content”, which may otherwise harm your rankings. Duplicate content describes content that can be found on two or more different pages of your website written about the same topic and that is therefore very similar to each other.
Become A Linkworthy Resource
SEO is all about building a solid backlink profile. One way of generating more links pointing to your site is by creating lots of link-worthy content. With each additional post, your chances increase to earn a new link naturally, and thus, in the long run, will make you reap the benefits of blogging.
Build Relationships
When other players in the roofing industry start to perceive you as an authority, they might contact you because they want you to contribute a guest post to their site. This is another excellent opportunity to build more quality links!
More relationships and a bigger network could also lead to your site being featured in an expert roundup, a podcast episode, or an infographic – who knows?
Stay Fresh In The Eyes Of Google
In November 2011, Google announced that in future it would be focusing on providing users with ” fresher, more recent search results” to increase relevancy. In other words, Google values fresh content. If you add a new post to your blog once a week or every two weeks, you can make sure that you fulfill this requirement.
More Internal Linking Opportunities
Have you ever heard about siloing? It describes certain techniques that help you to internally link the different pages of your site to help search engines better understand its structure and get the most out of incoming link juice. Without going into too much detail, concerning SEO, it’s best practice to insert as many internal links as you can, if it makes sense (at least for smaller sites). Adding a new post to your blog once a week helps you with that.
Improved User Experience
Internal links make it easier to navigate through your site. In combination with lots of high-quality blog posts, they will enhance user experience, which search engines consider a key ranking factor for every website.
Have Content To Publish On Your Social Media
Sometimes it can be hard to come up with new ideas for content to publish on your social media. This problem does no longer exist if you focus on blogging. You can share each new post with your fans and followers, which results in a couple of new links and perhaps some likes, shares, and comments.
Blogging In A Nutshell – IX Tips
When it comes to blogging, SMBs (small and medium-sized businesses) should not overcomplicate things, which is only going to slow them down. At the same time, there are certain strategies and tools that can make your life as a blogger a lot easier and reap the benefits of blogging. They help you to save time and avoid certain mistakes, for example when you try to think of new article topics without falling into the duplicate content trap.
Here are nine tips that should help you get started in your blogging endeavor:
- Before you write your first word, make sure to define concrete and measurable goals. What is it that you want to accomplish with your blog? This way you can better monitor your marketing efforts and their effectiveness.
- Think about the different types of content that you could utilize. Not every post has to be plain text. How about including an image gallery every once in a while featuring photos of your latest roofing project? And don’t hesitate to spy on your competition and find out what they are doing.
- A content schedule helps you to stay ahead of things. You don’t necessarily have to pay for a fancy tool here. Google Docs or Excel are likely to provide all the features you need. Or, if your website runs on WordPress, how about using the popular Editorial Calendar plugin?
- Consider doing keyword research with Google AdWords.
- Captivating post headlines are key to attract the users’ attention and keep them on your site.
- Format your posts and break up content for easier reading. Lists with bullet points (just like this one), video and images make your content more visually appealing.
- Don’t forget to tell your readers to sign up for your newsletter.
- An author byline with a headshot of yours at the end of each post is the best place to provide more information about yourself and give your business a face.
- Encourage readers to comment by asking questions.
It’s About Consistency
An increase in search traffic, a bunch of new links, bloggers that want to feature you on their website. Blogging can help you achieve all that, but it won’t happen overnight. You have to stay in the game long enough and be consistent to see serious successes and feel the benefits of blogging. If you are willing to do the work, you will get rewarded in the long run.